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Archive | Sales Strategies


In recent years, the globalisation of markets, greater buyer access to information and the polarisation of buying decisions between strategic investments and commodity purchases have played a significant role in making the competitive landscape much more difficult for sales organisations to win new business. These dynamics have also made it much more difficult to manage, […]

Categories: Sales Strategies

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Over the past 12 years, the Sterling Chase team has coached hundreds of sales managers and sales leaders at all levels in all sizes of organisation around the world. We have often been asked what makes the difference between ‘average’ sales managers and the most effective sales managers we have worked with. To this end […]

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Developing a World-Class Sales Organisation
Developing a World-Class Sales Organisation

Everyone wants their sales organisation to be the best. The boldest ambition any sales leader can have is for their team to be the world’s best in terms of growing the business. Yet, while many sales leaders have a vision of creating a world-class sales organisation, it is clear…

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Successful selling in today’s marketplace requires a sales strategy that develops a structured and continuous approach to developing best practice selling skills, behaviours and attitudes…

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