Getting the measure of sales success
In today’s marketplace, clients are looking for any investment they make to deliver a sustained performance improvement. Sterling Chase conducts ongoing assessment, review and coaching, ensuring that the sales development journey is applied to real customer scenarios.
The precise metrics and processes for monitoring improvements are pre-agreed with the client to ensure the continuous professional development of the sales force. Our programmes deliver a sustained step-change for field and desk-based sales teams in terms of:
- Conversion rate per sales transaction
- Average value per sale
- Sales of value-added solutions
- Customer satisfaction
We also measure and assure business impact in terms of incremental net profit to the client. For example, one of our recent award winning sales development programmes delivered £10 million in incremental revenues within six months of commencing the programme. This represented a return on investment of over 4,000% for the client.
To find out more about how Sterling Chase can deliver a sustained performance improvement for your organisation’s sales function, take a look at Our Solutions.