A Guide to Transforming B2B Customer Relationships
With more choice and greater access to information than ever before, B2B buyers are increasingly switching to alternative suppliers or seeking to renegotiate deals at a lower price.
In this whitepaper we introduce the Sterling Chase INnOVATER Relationship Model – a simple 7 step approach that you can take to systematically work with your clients and your own people to turn around difficult relationships and create real value for your client base.
