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Calling all B2B Sales Leaders and Salespeople: It is time to reinvent

We are selling in a world on an extended tilted axis. A world where many of our prospective buying organisations are yet again all but closed, and where the focus of buying for those that are still running anywhere near normal, is on an “absolute… continue reading

Posted on 12 January 2021

How Do You Create a World-Class Sales Organisation?

Everyone wants their sales organisation to be the best. The boldest ambition any sales leader can have is for their team to be the world’s best in terms of growing the business. Yet, while many sales leaders have a vision of creating a world-class… continue reading

Posted on 17 December 2020

B2B Selling in a Post COVID-19 World: Time to Reinvent

Introduction … This article argues that, because of all the upheaval in the sales landscape right now and the pressures that COVID 19 is causing, now is the time for salespeople and sales leaders to reinvent their company’s approach to the activity… continue reading

Posted on 11 May 2020

Account Development Planning - Overhead or Driver of Growth?

In recent years, the globalisation of markets, greater buyer access to information and the polarisation of buying decisions between strategic investments and commodity purchases have played a significant role in making the competitive landscape much… continue reading

Posted on 29 March 2020

Transforming B2B Customer Relationships - Part 2: How to Turn Around Difficult Client Relationships

In this final part of our two-part series, Sterling Chase MD Steve Eungblut introduces the Sterling Chase INnOVATER Relationship Model, providing a simple 7-step approach that sales and service people can use to transform the value of their most… continue reading

Posted on 14 March 2020

Transforming B2B Customer Relationships - Part 1: Five Common Mistakes You Need to Avoid

In this first of a two-part series, Steve Eungblut explores the four most common mistakes that cause failure in today’s world of B2B customer-supplier relationships. Regardless of your company’s past performance as a supplier, increasing demands on… continue reading

Posted on 29 February 2020

The Seven Habits of Highly Effective Sales Managers

Over the past 12 years, the Sterling Chase team has coached hundreds of sales managers and sales leaders at all levels in all sizes of organisation around the world. We have often been asked what makes the difference between ‘average’… continue reading

Posted on 12 February 2020

The Sales Manager's Dilemma - Too Busy to Get Better

This article describes why today’s sales managers need to be developed i.e. trained and coached to be effective in the face of the demands that are put on them.  It covers the problems that today’s sales environment causes for sales managers and the… continue reading

Posted on 4 February 2020

Sales Performance Coaching - a Critical Tool for Sales Excellence

When it comes to driving sustainable sales excellence, sales performance coaching is a critical success factor. However, this is often overlooked when organisations plan sales development initiatives. Many sales leaders make a commit... continue reading

Posted on 22 January 2020

Develop Gravitas to Maximise Your Impact as a Sales Leader

In today’s world, developing your gravitas can transform your performance and make you a far more effective sales leader. When used correctly, gravitas is a tool that can make all the difference when it comes to winning the respect of your people… continue reading

Posted on 7 January 2020

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